Public relations plays a huge role in your brand’s public image, reputation and much more. To deliver maximum return on investment, there needs to be a strategy behind any PR campaign that aligns with your objectives and sets …

Public Relations (PR) is a multifaceted field that encompasses a lot. It has evolved over the years and now includes all the ways we communicate and connect with brands, products and much more. Because public relations is hard to define, misconceptions surrounding PR and what it can help accomplish …

Did you know public relations has historical roots pre-dating the 20th century? Let’s take a walk down memory lane to explore just a few key historical figures and moments that stand for shaping the practice of modern public relations that we know it to be today.  

For people whose job it is to present brands and their key messaging clearly and creatively to the public, public relations professionals often have a hard time doing public relations for …

Trust in a brand must be earned.  With the rise in the last decade of misinformation, consumers have become increasingly sceptical of news and information from any sources. Social media especially has made …

While brands are still fine-tuning their communications strategies to align with the year ahead, we thought it would be a good opportunity to share how we communicate, as communicators. With another year behind us that has been dominated by pandemic talk…

In the fast-paced world of digital media, everyone is always trying to stay on top of the latest trends and news - especially those working in public relations (PR) and communications. While there is no denying the upsides to digital media, it is presented to us…

Yes, in 2021, a company having a woman as its CEO is still a newsworthy story. By now, you’d think such a story wouldn’t be so remarkable but we are far from breaking any figurative glass ceilings anytime soon. As of April of this year…

Living in the digital age, brands are always looking for new and innovative ways to attract consumers and let their names be known. With more brands turning to newer platforms like TikTok in search of creating "viral" content, many fail to realize that Twitter …

Despite public relations gaining a lot of interest during the pandemic, especially with brands looking for alternative, cost-effective ways of communicating with their customers, it’s still a misunderstood field. Whenever I tell people I work in public relations, I constantly get asked the question …

Do you have a passion for big, bubbly ideas? Do you get a thrill from creating campaigns that really POP! Are you results-driven? Are you a nature born storyteller? Are you obsessed with social media, magazines, newspapers, television and blogs? Bubblegum Canada is looking for…

Many have written one. Some have even succeeded. Most suck. Writing a PR brief that clearly outlines your company’s goals and expectations isn’t as hard as it looks, yet many companies often make things more complicated than they need to be. From over-simplifying the process, to making it far more convoluted, or missing pertinent information altogether, the end result …

The most common New Year’s resolutions are fairly predictable: financial resolutions, like saving money or paying down debt, or …

Though several conferences and events have started to offer virtual access over the years, or a blend of in-person and online components, COVID-19’s gathering restrictions have amplified interest in virtual attendance. So much so that some suppliers have been required go online if they want to stay relevant, but …

On January 1, the world ushered in the start of a new decade, with great expectations for the year ahead. While 2020 has proven to be significantly more challenging than expected, people around the globe have turned to …

Could it be a sign that this is the first Friday the 13th since we started lockdown in March?

When it comes to big brands and holidays, most consumers expect companies to go overboard, piggybacking …

Influencer marketing has been a huge focal point of digital marketing and PR campaigns over the last few years, dividing the industry and brands that employ them…

Has Zoom lost its "newness" for you? Chances are, if you’re like at least 50 per cent of the population, what was once a "lifeline" for most communicators has turned into the cause of unnecessary stress. Zoom started out as a…

It’s a funny game we PR professionals play. We spend countless hours media training clients to remove unnecessary and confusing buzzwords from their vocabulary…