Blog
Why The Sales Message Has Been Removed From Social Strategy
Social media has long been a place of carefully curated content, a place for users to put the best version of themselves out into the world. But, a shift in attitude started during the pandemic and since…
ChatGPT vs Google's Gemini: From a Communications Perspective
In the rapidly evolving landscape of communication technologies, maximizing productivity has become paramount. Natural language processing models …
Leveraging AI to Enhance PR Strategies
Despite—or rather, due to—the fear that some sectors have regarding the future of AI and how it might affect humans, artificial intelligence (AI) has enjoyed a bright, shining spotlight recently. Within public relations (PR) and communications industries, this topic is top-of-mind for many, and for good reason…
Look Back, Then Look Ahead: 2023 Communications Trends to Pay Attention To
As we hurtle towards 2023 wondering what happened to 2022, it’s finally time to reflect on all the things that shaped how we communicated this past year and look ahead to what’s next.
Spilling the Diversi-tea and Inclusivi-tea
When cooking up great visual campaigns for brands, inclusivity is not only a key ingredient but an imperative element. Representation in the media has certainly made strides, but there is still room for growth. Like the TV shows and movies we consume, or the headlines we read about, everyone wants to see themselves represented.
The Power of PESO
For those unfamiliar with the jargon and acronym-filled world of marketing and PR (public relations), the word “peso” may bring to mind vibrant Mexican culture or a margarita on a beach; however, there’s much more global presence to the word than you’d think. “PESO” can mean a great deal to brands around the world looking to increase their visibility, generate engagement and boost consumer confidence in their product or service, without having to spend any time waiting for a currency exchange.
It's Called 9-5 For a Reason! How To Maintain a Work-Life Balance
Chaos cannot exist without peace and that is especially true in PR, given its fast paced environment and often multiple client juggling act. Working from home has been able to provide some solace in the day to day grind, removing unnecessarily long commute times for example, but it can be a blessing and a curse.
Maybe You Should Worry Darling: Why Any Press is NOT Good Press
By now, you’ve probably heard something about the drama surrounding the film Don’t Worry Darling. However, if you haven’t, here’s a quick recap: Olivia Wilde, the director of the film, claims she fired Shia LaBeouf from the lead role in the film because his work ethic was not conducive to the film environment. In response to this, LaBeouf clapped back and said Wilde begged him …
Why PR Pros Lie When They Say “We Don’t Do Math” and Why The Future of PR is Numbers Driven
Ok, hear me out before you come at me. For years I have quickly pointed out my “lack” of mathematical prowess any time anyone remotely brings up a math-related conversation. Usually commenting that public relations practitioners are “in PR because …
A How-To Guide to Building Stronger Engagement on Social Media
If you need eyeballs on your brand, they’re probably scrolling through social media as we speak. In the age of information, social media platforms have the almighty power to extend the reach of your brand if you wield it wisely. That being said, you’re probably wondering …
There’s No Such Thing as Not Taking a Stand – 4 Things to Consider When Addressing Major Public Issues
The world is on fire. Both literally and metaphorically. From heat waves and global warming rocking the continents, to questionable decisions being made about reproductive rights, mass shootings and more…
The Good, the Bad and the Ugly - PR Baddies Throughout History
Daniel J Boorstin once said, “Some are born great, some achieve greatness, and some hire public relations officers.” Throughout the years, a few people have been able to achieve greatness through PR …
The Importance of Starting Out with a Strategic Plan
Public relations plays a huge role in your brand’s public image, reputation and much more. To deliver maximum return on investment, there needs to be a strategy behind any PR campaign that aligns with your objectives and sets …
Is A Career in Public Relations Right for You?
Public Relations (PR) is a multifaceted field that encompasses a lot. It has evolved over the years and now includes all the ways we communicate and connect with brands, products and much more. Because public relations is hard to define, misconceptions surrounding PR and what it can help accomplish …
The Making of Modern Public Relations
Did you know public relations has historical roots pre-dating the 20th century? Let’s take a walk down memory lane to explore just a few key historical figures and moments that stand for shaping the practice of modern public relations that we know it to be today.
Rating Depictions of Public Relations Professionals in Movies & TV
For people whose job it is to present brands and their key messaging clearly and creatively to the public, public relations professionals often have a hard time doing public relations for …
The Importance of Authenticity in an Era of Misinformation
Trust in a brand must be earned. With the rise in the last decade of misinformation, consumers have become increasingly sceptical of news and information from any sources. Social media especially has made …
3 Trends That Will Impact How We Communicate In 2022
While brands are still fine-tuning their communications strategies to align with the year ahead, we thought it would be a good opportunity to share how we communicate, as communicators. With another year behind us that has been dominated by pandemic talk…
6 Communications Podcasts You Should Be Following
In the fast-paced world of digital media, everyone is always trying to stay on top of the latest trends and news - especially those working in public relations (PR) and communications. While there is no denying the upsides to digital media, it is presented to us…
Why does "Woman CEO" still need to be a story?
Yes, in 2021, a company having a woman as its CEO is still a newsworthy story. By now, you’d think such a story wouldn’t be so remarkable but we are far from breaking any figurative glass ceilings anytime soon. As of April of this year…