What a $5K PR Budget Got This Brand in 60 Days: Case Study
A grand opening isn’t just about unlocking the door—it’s about unlocking opportunity. Whether you're a new business owner or expanding your franchise footprint, your first 60 days in-market matter. A lot. It’s when your brand makes its first impression, builds local credibility, and sets the tone for long-term success.
At Bubblegum Canada, we know that momentum doesn’t happen by accident. It happens through strategy, consistency, and a whole lot of well-timed buzz. That’s why we created our hands-on, 60-day Grand Opening PR Program, a fully guided launch experience designed to get your brand the visibility it deserves.
We don’t just send a press release and wish you luck—we’re with you every step of the way. What’s inside our 60-Day GO Plan?
Back Story Discovery: We start with an introductory call and thorough onboarding process to get to know you, your business and what makes this launch special. It's your story—we’re just here to amplify it.
NOTE: Typically a brand onboarding will have already been conducted with head office to ensure we are aligned with the overarching brand tone of voice and key messages, but we want to know what sets YOU apart.Making Headlines: We craft a professional grand opening press release that is tailored to your story and positions your business as a local and industry leader. We’re aiming to embed you within your community by splashing the local papers, online outlets and broadcast stations that cater directly to customers nearby. .
Community-Focused Event Promotion (if hosting a physical event): From Facebook to community boards, Eventbrite to local blogs, we handle event listings to promote your Grand Opening everywhere your audience hangs out. We make sure the right people know when, where, and why to show up.
40 Days of Media + Influencer Outreach: We hit the ground running with 40 straight days of active outreach, pitching your story to local media, lifestyle editors, and micro-influencers who drive real engagement. It’s about visibility, yes—but also credibility.
Bi-Weekly Check-Ins: Accountability is key. Every two weeks, we’ll connect to review progress, pivot if needed, and make sure we’re aligned with your goals. It’s a true collaboration—not a set-it-and-forget-it service.
A Toolkit That Keeps the Momentum Going: At the end of the 60 days, you’re not left hanging. We deliver a custom wrap-up toolkit with everything you need to carry your PR momentum forward—talking points, media contact lists, branded templates, and more.
Real Results: Case Study Spotlight
Client: Foxy Box – Cambridge Location Launch
Challenge: Entering a new market with a bold, inclusive beauty brand that wasn’t widely known in Southwestern Ontario.
Solution: Bubblegum Canada executed a full 60-day Grand Opening PR Program.
Created and distributed a local press release that secured media coverage with Retail Insider, Trend Hunter, Cambridge Today and many more
Listed launch events across community calendars, resulting in a fully booked opening weekend
Engaged 5 local micro-influencers for Instagram and TikTok buzz, reaching 100K+ impressions
Launching a new location is stressful. We get it. But PR doesn’t have to be. Our 60-day Grand Opening Program helps you:
Make a splash in your community
Build long-term media relationships
Drive immediate foot traffic and brand awareness
Establish your business as a trusted local name from day 1!
We bring the energy, the expertise, and a plan that works—because we’re just as invested in your launch as you are. CLICK HERE to find our more.