Bubblegum Buzz: Bubblegum Canada Named Public Relations Agency of Record for TP-Link Canada
Partnership will support TP-Link Canada's next phase of growth through integrated communications, thought leadership, and consumer engagement initiatives
Bubblegum Canada, a leading public relations agency specializing in 360-degree brand storytelling, media relations, and strategic communications, has been named Public Relations Agency of Record for TP-Link Canada, a global innovator in networking, connectivity solutions, and smart home technology.
The appointment comes as TP-Link continues to expand its presence in Canada amid growing consumer demand for reliable home connectivity, smart home ecosystems, and technology solutions designed to support increasingly connected lifestyles. As Agency of Record, Bubblegum Canada will lead the national public relations efforts, strategic communications, media relations, influencer engagement, and thought leadership programming aimed at strengthening TP-Link's visibility across consumer, business, technology, and trade audiences.
Founded in 1996, TP-Link has become one of the world’s most recognized networking brands, serving customers in more than 170 countries. Known for delivering high-performance solutions at scale, the brand continues to meet the rising demands of today’s always-on households with technology that is as powerful as it is accessible.
"Canada continues to be an important growth market for TP-Link, and we're excited to partner with Bubblegum Canada as we continue to strengthen our brand presence and engage with consumers in meaningful ways," said Roy Brouilette, Marketing Lead, TP-Link Canada. "Their strategic approach to storytelling, media engagement, and brand building aligns closely with our vision for the future.
"For Bubblegum Canada, the partnership further strengthens the agency's growing lifestyle and retail portfolio, which includes brands spanning consumer technology, smart home connectivity, automotive, retail, and franchise sectors.“We’re incredibly proud to partner with TP-Link Canada at such a pivotal moment for both the brand and the evolving technology landscape,” said Lisa Raffaele, Founder + CEO of Bubblegum Canada. “Reliable connectivity is essential to how Canadians work, learn, stream, game, and stay connected to the people and experiences that matter most. Across Canadian households, consumers continue to face frustrations with dead zones, lag, and inconsistent performance as more devices compete for bandwidth. TP-Link has built a global reputation for delivering dependable, accessible networking solutions that directly address these pain points, and our role is to help bring that story to life in a way that resonates with Canadian consumers, media, and industry stakeholders.”
The partnership will focus on elevating awareness of TP-Link's growing ecosystem of networking and smart home solutions, while positioning the company as a trusted voice in conversations around connectivity, smart living, home networking performance, and emerging technology trends.
Through integrated communications programs, proactive media engagement, executive thought leadership, and strategic storytelling, Bubblegum Canada will help showcase how TP-Link continues to innovate for the evolving needs of Canadian households and businesses.
About Bubblegum Canada
Bubblegum Canada is a Toronto-based 360° PR and marketing agency built for brands that want to stand out and stay top of mind. Known for campaigns that pop and ideas that stick, Bubblegum blends earned, owned, and paid strategies to deliver measurable impact across every touchpoint. Founded in 2020, the agency partners with leading brands to shape reputation, spark conversation, and drive results through integrated services spanning media relations, influencer and social, brand strategy, digital marketing, content creation, experiential, and crisis communications. To learn more, visit www.bubblegumcanada.com.
About TP-Link
Founded in 1996, TP-Link is a leading global provider of reliable networking devices and smart home products, supporting connectivity across all aspects of everyday life. Built on a legacy of performance, value, and innovation, TP-Link offers a comprehensive portfolio that meets the needs of both consumers and businesses. As connected lifestyles continue to evolve, the company remains focused on delivering reliable, forward-thinking solutions designed to meet the demands of today, and anticipate those of tomorrow. TP-Link distributes products in more than 170 countries and serves billions of users worldwide. To learn more, visit https://www.tp-link.com/ca/
