As we dive into 2026, public relations and corporate communications leaders are navigating an era shaped by unprecedented technological advances, shifting media habits, and heightened expectations for authenticity and accountability.

Despite—or rather, due to—the fear that some sectors have regarding the future of AI and how it might affect humans, artificial intelligence (AI) has enjoyed a bright, shining spotlight recently. Within public relations (PR) and communications industries, this topic is top-of-mind for many, and for good reason…