In the fast-paced world of public relations, having the right tools at your disposal can make all the difference. Whether you’re a seasoned PR professional or just starting out, here are five essential items you should include in your public relations toolkit to help you manage campaigns, build relationships, and communicate effectively.

Despite—or rather, due to—the fear that some sectors have regarding the future of AI and how it might affect humans, artificial intelligence (AI) has enjoyed a bright, shining spotlight recently. Within public relations (PR) and communications industries, this topic is top-of-mind for many, and for good reason…