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Lisa Raffaele Lisa Raffaele

How to Turn Recognition Into Real PR Value and Long-Term Leads

Awards aren’t the finish line, they’re the starting gun! You submit, you wait, you win (hopefully), you celebrate… and then you move on. But here’s the truth: The brands that get real value from awards don’t stop at the win. They treat recognition as a launchpad, not a victory lap.

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Lisa Raffaele Lisa Raffaele

Leadership Means Owning the Conversation: A Sun-Brite Case Study 

In any industry, leadership isn't just about offering the best product or service—it’s about shaping the dialogue around the key issues that affect your clients, your peers, key stakeholders, and the future of the business itself. If you’re not actively part of the conversation, you’re missing the opportunity to …

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