Every brand looking to generate media attention has asked it at some point: “What do reporters really want?” We tailor pitches, perfect press releases, and follow up, yet still get silence! The truth is, reporters are overwhelmed, get hundreds of emails a day, and work against shrinking deadlines and tighter newsrooms.

In a crowded marketplace, trust is currency—and smart public relations can be one of your most powerful lead generation tools. When strategically executed, PR-driven content like testimonials, case studies, and influencer collaborations doesn’t just tell your story, it inspires action!

Opening a new franchise location is more than just unlocking doors and flipping the sign to “Open.” It’s about creating a buzz, generating trust, and building excitement…

In the fast-paced world of public relations, having the right tools at your disposal can make all the difference. Whether you’re a seasoned PR professional or just starting out, here are five essential items you should include in your public relations toolkit to help you manage campaigns, build relationships, and communicate effectively.

Information spreads like wildfire nowadays, and knowing that a company's reputation can make or break its success, it’s more important than ever to actively maintain a positive brand reputation.