Awards aren’t the finish line, they’re the starting gun! You submit, you wait, you win (hopefully), you celebrate… and then you move on. But here’s the truth: The brands that get real value from awards don’t stop at the win. They treat recognition as a launchpad, not a victory lap.

As we dive into 2026, public relations and corporate communications leaders are navigating an era shaped by unprecedented technological advances, shifting media habits, and heightened expectations for authenticity and accountability.

Journalists receive hundreds of pitches every week, and only a handful ever make it past the trash folder. With shrinking newsrooms, tighter deadlines, and fiercer competition for attention, breaking through isn’t about luck. It’s about strategy. 

We’re proud to celebrate a major milestone: five years of bold storytelling. When we launched Bubblegum Canada in 2020, we wanted to push past cookie-cutter campaigns and instead deliver strategies that spark conversation and make a measurable impact.

In any great PR campaign, success isn’t just about crafting a great press release; it’s about moving fast, smart, and with the right tools at your side. From monitoring conversations to be able to insert your brand into global discussions in real time to proving ROI with hard data, today’s strategic and fully rounded PR programs demand a toolkit built for maximum impact and success. 

Every brand looking to generate media attention has asked it at some point: “What do reporters really want?” We tailor pitches, perfect press releases, and follow up, yet still get silence! The truth is, reporters are overwhelmed, get hundreds of emails a day, and work against shrinking deadlines and tighter newsrooms.

In a crowded marketplace, trust is currency—and smart public relations can be one of your most powerful lead generation tools. When strategically executed, PR-driven content like testimonials, case studies, and influencer collaborations doesn’t just tell your story, it inspires action!

Public relations (PR) can often feel like a luxury reserved for big brands with deep pockets. But the truth is, with the right tools and the right strategy, small business owners can wield PR just as powerfully, and sometimes, even more authentically. For small business owners…

A grand opening isn’t just about unlocking the door—it’s about unlocking opportunity. Whether you're a new business owner or expanding your franchise footprint, your first 60 days in-market matter. A lot.

Public relations (PR) gets people talking. Search engine optimization (SEO) gets people searching. When you blend the two, your brand doesn’t just show up—it stands out! Let’s explore how SEO and PR can work together to drive brand visibility…

Opening a new franchise location is more than just unlocking doors and flipping the sign to “Open.” It’s about creating a buzz, generating trust, and building excitement…

For many businesses, hiring a public relations agency is a turning point for success. It's a signal that your brand is growing, your message matters, and you're ready to play on a bigger stage. But how do you know if the timing is right?

Public Relations is no longer just about getting your brand mentioned in the press. With all of the different ways we consume information today,  understanding the return on investment (ROI) of your PR efforts is crucial.

Though several conferences and events have started to offer virtual access over the years, or a blend of in-person and online components, COVID-19’s gathering restrictions have amplified interest in virtual attendance. So much so that some suppliers have been required go online if they want to stay relevant, but …