For many businesses, hiring a public relations agency is a turning point for success. It's a signal that your brand is growing, your message matters, and you're ready to play on a bigger stage. But how do you know if the timing is right?

Public Relations is no longer just about getting your brand mentioned in the press. With all of the different ways we consume information today,  understanding the return on investment (ROI) of your PR efforts is crucial.

Though several conferences and events have started to offer virtual access over the years, or a blend of in-person and online components, COVID-19’s gathering restrictions have amplified interest in virtual attendance. So much so that some suppliers have been required go online if they want to stay relevant, but …