Living in the digital age, brands are always looking for new and innovative ways to attract consumers and let their names be known. With more brands turning to newer platforms like TikTok in search of creating "viral" content, many fail to realize that Twitter …

Despite public relations gaining a lot of interest during the pandemic, especially with brands looking for alternative, cost-effective ways of communicating with their customers, it’s still a misunderstood field. Whenever I tell people I work in public relations, I constantly get asked the question …

Do you have a passion for big, bubbly ideas? Do you get a thrill from creating campaigns that really POP! Are you results-driven? Are you a nature born storyteller? Are you obsessed with social media, magazines, newspapers, television and blogs? Bubblegum Canada is looking for…

Many have written one. Some have even succeeded. Most suck. Writing a PR brief that clearly outlines your company’s goals and expectations isn’t as hard as it looks, yet many companies often make things more complicated than they need to be. From over-simplifying the process, to making it far more convoluted, or missing pertinent information altogether, the end result …

The most common New Year’s resolutions are fairly predictable: financial resolutions, like saving money or paying down debt, or …

Though several conferences and events have started to offer virtual access over the years, or a blend of in-person and online components, COVID-19’s gathering restrictions have amplified interest in virtual attendance. So much so that some suppliers have been required go online if they want to stay relevant, but …

On January 1, the world ushered in the start of a new decade, with great expectations for the year ahead. While 2020 has proven to be significantly more challenging than expected, people around the globe have turned to …

Could it be a sign that this is the first Friday the 13th since we started lockdown in March?

When it comes to big brands and holidays, most consumers expect companies to go overboard, piggybacking …

Influencer marketing has been a huge focal point of digital marketing and PR campaigns over the last few years, dividing the industry and brands that employ them…

Has Zoom lost its "newness" for you? Chances are, if you’re like at least 50 per cent of the population, what was once a "lifeline" for most communicators has turned into the cause of unnecessary stress. Zoom started out as a…

It’s a funny game we PR professionals play. We spend countless hours media training clients to remove unnecessary and confusing buzzwords from their vocabulary…

The greatest power comes from within, and communications are no different. Effective communications strategies are key for the survival of any company and aren’t limited to creating bold marketing campaigns or addressing external communications issues…