Every brand looking to generate media attention has asked it at some point: “What do reporters really want?” We tailor pitches, perfect press releases, and follow up, yet still get silence! The truth is, reporters are overwhelmed, get hundreds of emails a day, and work against shrinking deadlines and tighter newsrooms.

In a crowded marketplace, trust is currency—and smart public relations can be one of your most powerful lead generation tools. When strategically executed, PR-driven content like testimonials, case studies, and influencer collaborations doesn’t just tell your story, it inspires action!

Public relations (PR) can often feel like a luxury reserved for big brands with deep pockets. But the truth is, with the right tools and the right strategy, small business owners can wield PR just as powerfully, and sometimes, even more authentically. For small business owners…

We heard you had big news to share and were excited to let the world know all about it! But let’s face it—not all press releases result in media coverage. They get lost in overstuffed inboxes, deleted without a second glance, or buried under flashier news. Your news deserves to be shared…

For many businesses, hiring a public relations agency is a turning point for success. It's a signal that your brand is growing, your message matters, and you're ready to play on a bigger stage. But how do you know if the timing is right?

Social media has long been a place of carefully curated content, a place for users to put the best version of themselves out into the world. But, a shift in attitude started during the pandemic and since…