Bubblegum Canada Turns 5: Celebrating Bold Storytelling, Big Wins & Brand Growth
At Bubblegum Canada, we’ve always believed that communications should be as unique as the brands they represent. This fall, we’re proud to celebrate a major milestone: five years of bold storytelling, client impact, and brand growth.
From Day One: An Out-of-the-Wrapper Approach
When we launched Bubblegum Canada in 2020, our vision was clear, create a 360-degree PR agency that blended creativity with accountability. We wanted to push past cookie-cutter campaigns and instead deliver strategies that spark conversation, capture attention, and make a measurable impact.
That vision has guided us through everything from hyper-local franchise grand openings to nationwide media campaigns for global brands. Along the way, we’ve grown into a trusted partner for Canadian businesses and beyond, across lifestyle, travel, sustainability, hospitality, events, franchising and more.
A Look Back: Five Years of POP
In just five years, Bubblegum Canada has had the privilege of shaping conversations and creating campaigns that make an impact. Some of our favourite highlights include:
Supporting the launch of Canada’s first solar-powered beach cleaning robot alongside one of the country’s longest-standing environmental NGOs.
Leading national conversations around Canadian travel habits and emerging trends, bringing insights and thought leadership to media across the country.
Helping franchises and consumer brands connect with new audiences through our 60-Day Grand Opening PR Package, designed to build excitement and momentum from day one.
As our Founding Partner + CEO, Lisa Raffaele, puts it:
“Our vision from the start was to craft communications that are fresh, creative, and results-driven,” says Lisa Raffaele, Founding Partner + CEO. “This milestone is a testament to the clients who trusted us, the media and influencer partners who amplified our stories, and our team that continues to bring bold ideas to life.”
At the heart of our success is collaboration, with clients, partners, and our own team. Co-founder and President, Dena Cole, adds:
“From day one, we wanted to build an agency where ideas that POP are always backed by strategy and accountability,” adds Dena Cole, Founding Partner + President. “We couldn’t be prouder of the campaigns we’ve delivered and the brands we’ve grown alongside over the past five years.”
Growing with Our Clients
Our story wouldn’t be possible without the incredible brands we’ve had the chance to work with. In 2025, we’ve continued to expand our roster, adding exciting names like:
Foxy Box Laser + Wax Bars – a fast-growing franchise redefining beauty across Canada.
JUSTICE Haircare – an award-winning global brand designed by professionals and trusted by stylists.
OK Tire – one of Canada’s largest tire and automotive service networks.
SFA Saniflo Canada – a leader in plumbing and HVAC innovation.
We also partnered with Elite Franchise Canada to support initiatives like the EF100 National Awards Program, celebrating innovation, leadership, and the economic impact of Canada’s top franchise brands.
Five Years of Growth and What’s Next
Here’s what the past five years have looked like for us:
Expanding our 360-degree integrated services, ensuring every campaign aligns with our clients’ growth goals.
Helping brands pivot and thrive through changing market conditions.
Building community connections that foster loyalty and long-term impact.
Establishing Bubblegum Canada as a trusted voice in franchise communications across the country.
Looking ahead, we’re doubling down on what’s always set us apart: blending creativity with strategy at every level. From hyper-local grassroots activations to national storytelling, our focus remains the same, helping brands grow with authentic, innovative, and measurable communications.
Thank You
Five years in, we’re just getting started. We’re grateful for every client, partner, and collaborator who’s been part of our journey so far, and we can’t wait to see where the next five years take us.
Follow along with us on Instagram, Facebook, and LinkedIn as we continue to celebrate bold storytelling and brand growth.