Journalists receive hundreds of pitches every week, and only a handful ever make it past the trash folder. With shrinking newsrooms, tighter deadlines, and fiercer competition for attention, breaking through isn’t about luck. It’s about strategy. 

Public relations (PR) can often feel like a luxury reserved for big brands with deep pockets. But the truth is, with the right tools and the right strategy, small business owners can wield PR just as powerfully, and sometimes, even more authentically. For small business owners…