When cooking up great visual campaigns for brands, inclusivity is not only a key ingredient but an imperative element. Representation in the media has certainly made strides, but there is still room for growth. Like the TV shows and movies we consume, or the headlines we read about, everyone wants to see themselves represented.

For those unfamiliar with the jargon and acronym-filled world of marketing and PR (public relations), the word “peso” may bring to mind vibrant Mexican culture or a margarita on a beach; however, there’s much more global presence to the word than you’d think. “PESO” can mean a great deal to brands around the world looking to increase their visibility, generate engagement and boost consumer confidence in their product or service, without having to spend any time waiting for a currency exchange.

Chaos cannot exist without peace and that is especially true in PR, given its fast paced environment and often multiple client juggling act. Working from home has been able to provide some solace in the day to day grind, removing unnecessarily long commute times for example, but it can be a blessing and a curse.

By now, you’ve probably heard something about the drama surrounding the film Don’t Worry Darling. However, if you haven’t, here’s a quick recap: Olivia Wilde, the director of the film, claims she fired Shia LaBeouf from the lead role in the film because his work ethic was not conducive to the film environment. In response to this, LaBeouf clapped back and said Wilde begged him …

Ok, hear me out before you come at me. For years I have quickly pointed out my “lack” of mathematical prowess any time anyone remotely brings up a math-related conversation. Usually commenting that public relations practitioners are “in PR because …

If you need eyeballs on your brand, they’re probably scrolling through social media as we speak. In the age of information, social media platforms have the almighty power to extend the reach of your brand if you wield it wisely. That being said, you’re probably wondering …

The world is on fire. Both literally and metaphorically. From heat waves and global warming rocking the continents, to questionable decisions being made about reproductive rights, mass shootings and more…

Daniel J Boorstin once said, “Some are born great, some achieve greatness, and some hire public relations officers.” Throughout the years, a few people have been able to achieve greatness through PR …

Public relations plays a huge role in your brand’s public image, reputation and much more. To deliver maximum return on investment, there needs to be a strategy behind any PR campaign that aligns with your objectives and sets …

Public Relations (PR) is a multifaceted field that encompasses a lot. It has evolved over the years and now includes all the ways we communicate and connect with brands, products and much more. Because public relations is hard to define, misconceptions surrounding PR and what it can help accomplish …

Did you know public relations has historical roots pre-dating the 20th century? Let’s take a walk down memory lane to explore just a few key historical figures and moments that stand for shaping the practice of modern public relations that we know it to be today.  

For people whose job it is to present brands and their key messaging clearly and creatively to the public, public relations professionals often have a hard time doing public relations for …

Trust in a brand must be earned.  With the rise in the last decade of misinformation, consumers have become increasingly sceptical of news and information from any sources. Social media especially has made …

While brands are still fine-tuning their communications strategies to align with the year ahead, we thought it would be a good opportunity to share how we communicate, as communicators. With another year behind us that has been dominated by pandemic talk…

In the fast-paced world of digital media, everyone is always trying to stay on top of the latest trends and news - especially those working in public relations (PR) and communications. While there is no denying the upsides to digital media, it is presented to us…

Yes, in 2021, a company having a woman as its CEO is still a newsworthy story. By now, you’d think such a story wouldn’t be so remarkable but we are far from breaking any figurative glass ceilings anytime soon. As of April of this year…

Living in the digital age, brands are always looking for new and innovative ways to attract consumers and let their names be known. With more brands turning to newer platforms like TikTok in search of creating "viral" content, many fail to realize that Twitter …

Despite public relations gaining a lot of interest during the pandemic, especially with brands looking for alternative, cost-effective ways of communicating with their customers, it’s still a misunderstood field. Whenever I tell people I work in public relations, I constantly get asked the question …

Do you have a passion for big, bubbly ideas? Do you get a thrill from creating campaigns that really POP! Are you results-driven? Are you a nature born storyteller? Are you obsessed with social media, magazines, newspapers, television and blogs? Bubblegum Canada is looking for…

Many have written one. Some have even succeeded. Most suck. Writing a PR brief that clearly outlines your company’s goals and expectations isn’t as hard as it looks, yet many companies often make things more complicated than they need to be. From over-simplifying the process, to making it far more convoluted, or missing pertinent information altogether, the end result …